Company Performance Metrics
Sports teams waste billions of social media impressions on stock music nobody cares about.
Meanwhile, millions of artists have real, engaged local fanbases.
Acrylic (Techstars ’24) connects them.
We're a music licensing platform built specifically for professional sports teams and athletes. Instead of generic production library tracks that
have no fans or authenticity, we match teams with emerging artists who have passionate followings in their markets: using data on location, demographics, engagement, and AI-powered content mood-matching to find the perfect fit.
Why this matters: Top-tier teams have already experienced the difference: 87% cost savings and 90th-percentile engagement across their social content. Music with fans performs better. Period.
For artists, songwriters, and music rightsholders, we're opening up a massive new revenue stream that was previously gatekept. Also, sports teams post thousands of pieces of emotionally-charged content annually, generating millions of impressions...daily. It's premium exposure.
Sports social media is a niche wedge driving a double moat: 1. The first global music rights map for sync licensing 2. A predictive data model for what music works in what content and why
Our goal is to own sports and branch out into other higher revenue verticals quickly.