Company Performance Metrics
The ActionSprout tool uses a Facebook app to move people beyond like, share and comment. Currently, if you want your supporters to sign up for an event or sign a petition, you have to send them away from Facebook to a separate website. But with ActionSprout, they can take that action right in Facebook, greatly increasing activity completion and
social sharing. In fact, each time someone completes one of your ActionSprout powered actions, it will produce an average of 1500 impressions across the action taker’s friend network. Virality is so strong that for every fan of a page that takes an action, our customers find that an average of 3 to 5 more non-fans take the action as well, growing your online community.
When a Facebook user completes an ActionSprout action, your organization will receive their information including: name, email, and whether or not they are a fan of your Facebook page. Once you capture this data and export it to your database or email system, you can then use it to cultivate a deeper relationship both on Facebook and off.
