Company Performance Metrics
Rick Abell: FounderPast Role: U of Digital, Managing Partner
Display advertising has a brand awareness problem. The vast majority of ads aren't even seen by users today. And no, we're not talking about "viewability." An ad may register as "viewable," but due to banner blindness, users have become accustomed to avoid even glancing in areas or environments likely to contain ads.
Ads are getting lost in the noise. Users are bombarded with too much information, too many ad placements, too many trackers. All of these elements then slow down websites significantly, further frustrating users and reducing brand favorability on the ads that do manage to be seen.
At Ad Ambience, we help brands cut through the clutter. Fast and focused ad inventory equals happier users, and happier users equal positive brand perception and more effective ad spend. Reach out today to have a discussion about how user experience advertising can work for your brand.
