Total Funding
70
72
Total FundingSeed raised
Growth Score 70 in past quarter
-8 pts
Heat Score 72 in past quarter
-11 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Recent Milestones
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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19217
Propensity specializes in CRM, business apps, enterprise applications, digital transformation, and demand generation.
- Sumner Vanderhoof: Chief Executive Officer
- Carla Vanderhoof: Chief Design Officer
About the Company
Propensity is an account‑based marketing ABM platform that helps B2B growth teams run contact‑level campaigns, identify in‑market buyers, and measure engagement. It supports omnichannel targeting, intent data, geofencing, and CRM integration for stronger pipeline generation.
Women Founded
Women Led
