Company Performance Metrics
Created in 1972, AID (Add Intelligence to Data) is the French leader in multi-channel marketing data management (web, point of sale, mobile, call center, etc.) for large companies in the midst of digital transformation. than Auchan, Bouygues Telecom, Crédit Mutuel, Darty, EDF, Renault or Sephora. AID hosts a total of 200 million customers and 5
billion transactions a year in a dozen countries. Its expertise and software are widely recognized and offer a complete value chain around the analysis, processing, exploitation and transformation of data into marketing performance. In 2015, AID launched a new software, CIM (Customer Interaction Management), allowing the collection and analysis in real time of routes and customer behaviors across all channels. The management and analysis of this data makes it possible to create 360 ° customer knowledge sheets in order to better target their needs and consumption habits.
