capital-efficiency. They are hands-on, active investors, and they typically serve as the lead investor. They prefer to invest in mobile and cloud-delivered software and services that are oriented toward the enterprise rather than the consumer. They then encourage their portfolio companies to stay as capital-efficient as possible throughout their lifecycle. Keeping capital requirements low lets startups keep their degrees of freedom high and allows founders and employees to retain much higher ownership of their own company.

The Menlo Park, California based firm was founded in 2011 by Jodi Sherman Jahic and Susan Mason.