Total Funding
3
Total FundingSeries B raised
Growth Score in past quarter
pts
Heat Score 3 in past quarter
-4 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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Allocadia empowers marketers to run marketing more effectively by providing them with greater control over their marketing investments.
Kristine Steuart: Co-Founder & Chief Executive Officer
Katherine Berry: Co-Founder & Strategic Accounts & Innovation
About the Company
Allocadia empowers marketers to run marketing more effectively by providing them with greater control over their marketing investments and the insights they need to drive revenue. The recognized leader in Marketing Performance Management (MPM), Allocadia serves more than 150 customers and thousands of users worldwide, and manages billions of
marketing dollars for companies like Microsoft, Juniper Networks, VMware, Red Hat and Charles Schwab.

