Company Performance Metrics
- Raphi Mahgerefteh: Founder and CEO
In 2010, Allurez was founded by Raphi to make the jewelry shopping experience special once again. Upon researching the industry, he discovered that most jewelry sold in stores was made overseas with inferior quality to jewelry made in the USA, and was sold at extremely high prices.
What Raphi did next was launch Allurez for the jewelry customer to
go directly to the source, and hired the best designers and jeweler's in the industry. By doing this, Allurez revolutionized the jewelry shopping experience with exceptional quality at affordable prices. Customized for you and filled with true and sentimental value.
Since then Allurez has grown to a household name and is now one of the fastest growing jewelry brands in the US. Allurez is featured in the press at Brides, the Knot, Cosmopolitan and many more.
The company name was derived from the word Allure. The Z was added to be a metaphor for the beginning of the alphabet to the end, jewelry is meant to be eternal and last a lifetime. It symbolized the love from the start and is to remind you each and every day.
