Company Performance Metrics
Leonid Gorev: Co-owner and CEOPast Role: Alty, Head of Development- Tzahi Kanza: InvestorPast Role: Futureblock, CEO
Alty is a product and digital transformation partner working with fintech companies, banks, and complex B2B and B2B2C platforms. The company sits at the intersection of product strategy, UX design, and software engineering — not as a delivery vendor, but as a cross-functional partner accountable for the decisions that shape digital products from
the ground up.
The organizations that engage Alty face a recognizable set of structural challenges: products that have scaled in complexity faster than in capability, roadmaps built on unclear strategic foundations, and systems that need to function reliably under regulatory or commercial pressure.
Alty's process starts with diagnosis — establishing what is actually wrong and what a sound decision looks like before any design or engineering work begins. That clarity becomes the foundation for everything that follows: architecture decisions, product direction, design choices, and engineering tradeoffs.
Product strategy, UX design, and engineering operate as one team. The people setting direction and the people delivering are accountable to the same outcome. Alty has contributed to platforms such as PrivatBank and GTBank, which operate at scale and serve millions of users.
