Company Performance Metrics
- Steven Feero: Director of Product, Lead Management
Tatyana Zlotsky: Chief Marketing Officer and Head of OperationsPast Role: American Express, Vice President, Digital Acquisition Marketing
A Place for Mom provides free, dedicated senior care guidance for caregivers and their families. The company helps families navigate the complex and often urgent process of finding senior living and home care by connecting them with personalized support and local care options. A Place for Mom generates revenue by referring families to senior living
communities and home care providers within its network.
The company serves caregivers and families seeking solutions for aging loved ones, including those exploring independent living, assisted living, memory care, and home care. Many families enter this process with limited knowledge, time constraints, and high emotional and financial stakes. A Place for Mom addresses these challenges by simplifying the search, offering expert guidance, and helping families evaluate options that align with their needs, preferences, and budget.
A Place for Mom operates a platform that combines a large national network of senior care providers with experienced advisors who deliver one-on-one support. Advisors help families understand care types, identify appropriate communities or services, and navigate decision-making from initial research through move-in or care start. This model reduces friction in a fragmented market and provides a more efficient path to finding care.
The company’s value lies in its ability to pair personalized human support with broad market coverage, giving families access to relevant local options while improving confidence in their decisions. Its nationwide scale and category focus position A Place for Mom as a key intermediary between families and senior care providers, supporting both discovery and placement within the senior care ecosystem.
