experiences for leading global brands and celebrities, including: FOX Broadcasting Company, Lady Gaga, Kim Kardashian, ZocDoc, Transit Wireless, NBA Properties, Epic Records, Joe Girardi, Montessorium and Interscope Records plus many others. Under Edelson's leadership, Appetizer Mobile has been recognized globally as a firm with the expertise to create innovative brand identity for clients, with an emphasized focus on the mobile space. Appetizer Mobile is on the forefront of the mobile technology industry, having developed a wide range of innovative applications that range from educational and social networking to B2B enterprise, secure communications and games. The Appetizer Mobile team are experts in ASO, SEO, Social Media Marketing and user acquisition. The company is startup friendly, invests and incubates in numerous partner properties.