Company Performance Metrics
- Allison Cousins: Co-Founder and CEO
- Riley Foster: Co-Founder and COO
Approach is a dating app for single professionals aged 28-45 who are interested in dating intentionally and who are engaged in their communities. Users view their radar to see other users in their area. When a user finds someone of interest, they send a nudge, which is a proposal to connect in person at a Partner Business. Approach Partner
Businesses are restaurants, bars, coffee shops, ice cream parlors, and other businesses that have subscribed to be listed as a first date meetup location within the Approach app and can offer specials to users. For safety, when users meet in person at the business, they show an employee their Approach coupon to notify the staff that they’re there on a first date and to redeem the business' special. This approach to online dating–connecting in person first–is what differentiates Approach from our competitors.