Company Performance Metrics
- Serge Lo Grasso: Co-founder and VP Sales & Marketing
- Xavier Dorvillers: Founder and CEO
Aproove is the brainchild of experts in creative workflow traffic management and pre-press solutions for some of the world’s leading agencies.
Identifying the shortcomings of conventional approaches creative content development and proofing, they set out to build the ‘missing link’ in workflow management. A conventional approach often includes
disconnected communication tools such as email, FTP and third-party file transfer services, and the use of complex ‘production’ tools.
Knowing there had to be a better way to be able to proof and collaborate more effectively when working on creative projects, the Aproove team set out to develop tools designed for the wider community.
The goal was to enable the entire creative and marketing teams to be involved in pre-press workflows without the need to understand complex software and pre-press terms. Aproove is the result of their effort to make creative development and proofing less time consuming, easier to manage and understand.
For creative endeavor to be at the heart of a thriving and successful business it has to be time efficient. In an industry where time is most certainly money, Aproove gives creatives, brand owners, enterprise agencies and repro houses competitive advantage that is at the cutting edge.
