Company Performance Metrics
- Flavia D'Altrui: CoFounder
- Andrea Baldini: CEO
AR Market operates in the AR/VR/MX Reality market with focus on B2B, Training and Education. We use immersive tech to create content and business applications, increasing user experience and retention. For B2B, we offer AR experiences in-App, VR Situational Training and 360° Virtual Spaces empowered by AR/VR experiences and
gamification for Events, Retailing, Tourism and Training. In Edtech, we reinvent through AR/VR and gamification, books, stories, game boards and arts creating more powerful educational products for the world. We exhibited in international Tech Events and Pitch competitions globally (Rise Hong Kong, Web Summit Lisbon, Awe USA, Startup Grind London, Web Marketing Festival, Unicorn Battle Milan, CES Las Vegas 2021, VIVA Tech Paris 2021). We received various awards for our products and ideas: Horizon 2020 “Seal of Excellence”, “Ernst & Young Special Prize” in the context of "Premio Marzotto 2019”, The Hive-SIDA Business School and AWS Prizes at Web Marketing Festival 2020. Some of our success milestones are: a) 360° Virtual Spaces developed for Fao/Eufmd, P&G; b) development of B2B App (for ESA and Duracell), AR Market Junior App and 2 Apps for Kids (The Ugly Duckling and Logopedia game); 4 AR Publications commercialized online through owned ecommerce and global marketplaces, out of which the very first AR/VR adventure book for kids combining educational content in AR & VR. Ready to launch a SAAS Packaged Virtual Space platform by Oct2022 as a bridge to the Metaverse. Traction: €215K revenues in 2021 (tripled vs 2019 totally self-funded), >10K Apps downloads, >7K web users and >21K monthly views; estimated €130mm revenues by 2026. Key Customers: P&G Italia, Esa (European Space Agency), Duracell Italia, Fao/Eufmd, Sisal, Faro Spa, Marshall, Fonte, Archeogeo. Key Partners: Assintel, ConfCommercio, Tim Digital Store, Sellmasters, AR Cloud, ICE/Italian Trade Agency, Musemio Ltd, Space 42, Remedia, Coderdojo Rome. AR Market Team has multifunctional expertise and competencies. It is made of 5 Cofounders with a mix of Corporate and Entrepreneurial experience, and a staff including marketers, developers, graphic design and 3D artists. AR Market is self-funded startup. We gained a Smart & Start reimbursable funding in 2021 and we were selected to enter an Accelerator program by RS Production (Immediate Accelerator in partnership with Intesa San Paolo, HFarm. Opinno, RollingStone) in May 2022. We are looking for a 1st round of funding to scale up fast, expanding our team, R&D, marketing investments and growing commercial partnerships.
