and their various dimensions and features. These insights provide customers with the tools to discover opportunities to disrupt, identify problem areas, plan product and market development, target new market opportunities, forecast for demand and product mix, analyze campaign performance, and take snapshots of a product’s mind share among users. Argus Insights' Experience Equity measures predict market performance trends with significant mathematical correlation.

Offering: Consumer Innovation Analytics (CIA) SaaS Tools (Subscription) Customer Experience Analytics Reports (Subscription & On-Demand) Experience Analytics and Design Strategy Consulting

Customers include one of the top 10 consumer retailers in the US and one of the largest consumer electronics manufacturers in the world. Prior customers include Panasonic, Autodesk, SComm, Luidia, and Serendipity Innovations. The pipeline and future targets will maintain focus on consumer electronics manufacturers, retailers, and related service providers