years ago as a prestige tech consultancy that patented and has top domain expertise on an alternative to green screen VFX called In-Camera XR Virtual Production or LED Volumes. Our patented invention, ARFX, combines mixed reality, augmented reality, and genAI environments with multi-user support so a team can split the roles of running a production on an LED volume, or alternatively a single creator can shoot and control a complete project in their living room using their smartphone and 4KTV nearly by themselves. It's this extreme level of flexibility and power that changes the paradigm for creators. Our new method is highly automated, and unlike prior tools built for technicians, ours is built for content creators to use directly.​ 8 years ago, we were the first movers in this tech with a mission to free it from the Hollywood labs. We succeeded, first by patenting and bringing to market XR SYNC our foundational 1-click calibration method, and our startup exceeded all expectations. We've shipped 16 software titles, have been awarded 5 patents with 2 more pending, deployed over 150 in-camera XR filmmaking systems; and won an Emmy, Product of the Year awards, and now developed a ground-breaking AI/XR hybrid ecosystem that represents the future of content production for both professional shoots and the creator economy.​ In 2024 and 2025, ARwall won the AI Product of the Year from the National Association of Broadcasters (the trade group composed of TV leadership) two years in a row, becoming the first company to ever do so.