Company Performance Metrics
Ricardo Ibarra: Chief Executive OfficerPast Role: Ordergroove, Sales Director
Auctio boosts ROI through generating high-quality leads for sales and marketing teams in enterprise companies. The platform launches and optimizes incentive-based referral and cross-selling programs that engage front-line employees as well as outside influencers in the lead generation process, and motivate them along the way.
Our goal is to
assist companies with tapping into an exceptional source of qualified leads to increase revenue and develop new markets. While referrals have been shown to be one of the highest converting sources of leads and 91% of customers say that they'd give referrals, only 11% of sales people ask for them.
Our SaaS marketing platform introduces the right incentives to the right employees and outside influencers in real time to allow them to identify business opportunities and submit qualified leads. The dashboard and analytics tools help Sales & Marketing Managers leverage existing sales and account management activities.
Once leads are submitted and approved, companies follow their regular sales process and employees are compensated for participating in the program for deals that close. ROI is optimized as new leads are generated without incremental spending in advertising dollars.
Auctio is designed to be a strategic, long-term marketing initiative for businesses and a NEW marketing channel for Sales and Marketing teams. Contact us for a demo to see how Auctio can improve your lead gen efforts.
