That’s true for us. What would probably be a real headache for most, is quite stimulating to our brain! We love a challenge and SEO is like a gigantic puzzle that never ends and is constantly shifting and the target is always moving. Our very first website was built in 2001 - so we’ve been doing this for a while and it’s truly our calling and our passion. We’ve moved away from the design side of the job for the most part, but we're still capable of modifying existing websites if necessary.