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Aurora Innovations Logo
Aurora Innovations Growth Score
36
CB Rank
408166
Heat Score
35
Aurora is dedicated to bringing you superior and unique organic gardening products so you and our planet will be healthier and happier.
Acquired by
Hydrofarm Logo
Hydrofarm
Founded
obfuscation
Private Eugene, Oregon, United States www.aurorainnovations.com/
Home and Garden
Overview

Aurora Innovations
Growth Score
36
Heat Score
35

Growth Score36
-4 pts
in past quarter
Heat Score 35
-4 pts
in past quarter

Company Performance Metrics

Score
Trend
AI Content may contain mistakes and is not legal, financial or investment advice.Learn more.
Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Learn More >
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About Aurora Innovations

CB Rank
408166
Aurora is dedicated to bringing you superior and unique organic gardening products so you and our planet will be healthier and happier.
Acquired by
Hydrofarm Logo
Hydrofarm
Founded
obfuscation
Private Eugene, Oregon, United States www.aurorainnovations.com/
Home and Garden

Key People

Details

Legal Name Aurora Innovations, Inc.
Operating Status Active
Company Type For Profit
Founders  Austin Weiner, Bowe McGinnis
About the Company
Aurora is dedicated to bringing you superior and unique organic gardening products so you and our planet will be healthier and happier.
Predictions & Insights

Growth Prediction

See this Growth Prediction
Top Contributing Factors
Awards

Products & Services

Roots Organics Soil & Media
A range of soil and media products designed for organic gardening and plant cultivation.
Roots Organics Liquid Nutrients & Supplements
A line of liquid nutrient formulations and supplements for plant growth and development.

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Financials

M&A Details

Aurora Innovations was acquired by Hydrofarm for
obfuscation
on
obfuscation
. This deal was done in Cash & Stock.
Transaction Name 
Aurora Innovations acquired by Hydrofarm Logo
Aurora Innovations acquired by Hydrofarm
Acquired by 
Hydrofarm Logo
Hydrofarm
Announced Date 
obfuscation
Price 
obfuscation
Market Intelligence
People
View Profiles & Contacts
Employee Profiles 3 Contacts 9

Employee Profiles

News

News and Press

News•Aug 4, 2025
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News•Jul 29, 2025
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News•Jun 29, 2025
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News•Jun 3, 2025
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Access a complete feed of recent news and press, from product launches to leadership changes.
Technology
View Tech Report

Monthly Web Visits

301

IT Spend

$1.1MThis year, Aurora Innovations is projected to spend $1.1M on IT, according to Aberdeen.

Interest Signals

TopicSurge Score
Thunderbolt Logo
Thunderbolt
88
Newsweek Logo
Newsweek
88
Crowdsourcing Logo
Crowdsourcing
77

Actively Used Products

9Aurora Innovations uses 9 technology products and services including HTML5, GoDaddy Premium DNS, and  jQuery, according to G2 Stack.

Active Website Tech Count

5Aurora Innovations is actively using 5 technologies for its website, according to BuiltWith. These include IPhone / Mobile Compatible, Common Crawl, and  IPv6.
Sub-Organizations
Frequently Asked Questions

Where is Aurora Innovations's headquarters? Aurora Innovations is located in Eugene, Oregon, United States.Who are Aurora Innovations's competitors? Alternatives and possible competitors to Aurora Innovations may include Dr. Earth, FoxFarm Soil & Fertilizer, and  Athena.
Who We Are
What We Do
Helpful Links
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