which ensures an always-on solution that is particularly useful for higher use company car drivers. This sits alongside its recently launched mobile app that removes the need for a tracker by using the smartphone, which is proving popular for those who do fewer business trips, perhaps in their own car, from time to time.

The business has been commercialised by serial entrepreneur, James Finlayson, who is managing director and a substantial shareholder in Autotrip. Prior to Autotrip, James was CEO and largest individual shareholder of City Car Club, the UK’s largest independent car sharing business before selling to Enterprise-Rent-a-Car.

Autotrip has the backing of Sustainable Ventures, Innovate UK, London Co-Investment Fund, some serious business angel investors and crowdfunding shareholders.