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Aveda Logo
Aveda CB Rank
168706
Heat Score
66
Aveda creates high performance, botanically-based products for beauty professionals and consumers.
Acquired by
Estee Lauder Companies Logo
Estee Lauder Companies
Founded
obfuscation
Private Blaine, Minnesota, United States5001-10000 www.aveda.com
Beauty
E-Commerce
Health Care
Overview

Aveda
Heat Score
66

Growth Score
pts
in past quarter
Heat Score 66
-7 pts
in past quarter

Company Performance Metrics

Score
Trend
AI Content may contain mistakes and is not legal, financial or investment advice.Learn more.
Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Learn More >
Recent Milestones
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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+2 more milestones
See more interactive data and historical milestones on desktop for the best experience

About Aveda

CB Rank
168706
Aveda creates high performance, botanically-based products for beauty professionals and consumers.
Acquired by
Estee Lauder Companies Logo
Estee Lauder Companies
Founded
obfuscation
Private Blaine, Minnesota, United States5001-10000 www.aveda.com
Beauty
E-Commerce
Health Care

Key People

Details

Sub-Organization of 
Estee Lauder Companies Logo
Estee Lauder Companies
Legal Name Aveda Corporation
Operating Status Active
Company Type For Profit
Founders  Horst Rechelbacher
Phone Number 800-644-4831
Predictions & Insights

Growth Insight

See this Growth Insight
Aveda is
Lorem
 to be growing
Top Contributing Factors
Headcount Reduction

Products & Services

Botanical Repair™ Collection
A line of hair care products designed to strengthen, repair, and protect hair using plant-based ingredients.
Full Spectrum Demi-Permanent™ Hair Color
A vegan demi-permanent hair color treatment that provides long-lasting color with smoothness and shine.

Unlock More with Crunchbase Pro
  • Full access to financial & funding data on unlimited profiles
  • Export up to 2k results/month for analysis
  • Track market signals on competitors, products, and R&D
  • Preview private company insights and predictions
Financials

M&A Details

Aveda was acquired by Estee Lauder Companies on
obfuscation
.
Transaction Name 
Aveda acquired by Estee Lauder Companies Logo
Aveda acquired by Estee Lauder Companies
Acquired by 
Estee Lauder Companies Logo
Estee Lauder Companies
Announced Date 
obfuscation
Market Intelligence
People
View Profiles & Contacts
Headcount 5001-10000 Employee Profiles 2 Contacts 1,729

Employee Profiles

News

News and Press

News•Jun 9, 2026
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News•May 29, 2026
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News•Apr 28, 2026
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News•Apr 20, 2026
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Access a complete feed of recent news and press, from product launches to leadership changes.
Technology
View Tech Report

Monthly Web Visits

444,217
-49.1%
 in past month

Interest Signals

TopicSurge Score
Performance Indicator Logo
Performance Indicator
100
Sales Samples Logo
Sales Samples
100
Budgeting Logo
Budgeting
100

Active Website Tech Count

18Aveda is actively using 18 technologies for its website, according to BuiltWith. These include DNSSEC, nginx, and  Amazon.

Total IP

319The intellectual property of Aveda includes 12 registered patents primarily in the 'Medical Or Veterinary Science; Hygiene' category, according to IPqwery. Additionally, Aveda has registered 307 trademarks with the most popular class being 'Bleaching, cleaning, polishing, scouring and abrasive preparations; cosmetics', according to IPqwery.
Sub-Organizations
Frequently Asked Questions

Where is Aveda's headquarters? Aveda is located in Blaine, Minnesota, United States.Who are Aveda's competitors? Alternatives and possible competitors to Aveda may include Olaplex, Moroccanoil, and  Redken.
Who We Are
What We Do
Helpful Links
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