Total Funding
39
84
Total FundingPre-Seed raised
Growth Score 39 in past quarter
-2 pts
Heat Score 84 in past quarter
-3 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Recent Milestones
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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165761
Direct-to-consumer apparel brand for women based on circular principles.
- Lisen Follin: COO/CFO
About the Company
AWAN (As We Are Now) is a Scandinavian direct-to-consumer brand designing wellness based fashion for women, based on future fabrics, circular principles and a tech enabled business model.
Initially launched and funded with crowdfunding campaigns, AWAN quickly became a favorite amongst women not willing to compromise comfort for style and the
other way around. Spring 2020 the brand received its first pre-seed investment from early stage VC Antler Stockholm and saw a 300% surge in sales during covid, with increased focus on WFH apparel. In 2021 AWAN started to scale with impressive MoM growth in Norway and Sweden, and is now raising a pre-seed round for further market expansion.