Company Performance Metrics
Tony Deifell: CEO & Co-founder
They combine digital, social and creative tools to build an entirely new class of original personalized products from users’ unique communities.
AwesomeBox, their first in a series of products, is a scalable platform to create hyper-personalized, collaborative “social gifts” for birthdays, weddings, graduations and corporate employee/client
appreciation.
• Launched Nov 2014
• 10% W-W growth for 18 weeks and running
A “host” starts an AwesomeBox on their site and invites others to celebrate someone. Collaborators add photos and messages that automatically turn into beautifully designed cards. AwesomeBox rolls it all up into a surprise gift. A custom printed box set of cards costs $49 for 25, $79 for 50 or $119 for 100 with high gross margin and no inventory costs since they drop ship. Additional revenue streams from participants & recipients will grow the average revenue per box to $170.
