to become the local search layer on mobile, allowing users to find relevant local search information from like-minded locals.

babberly’s platform capitalizes on this by connecting merchants to specific customers who are nearby and soon in-store (via the babberly beacon). Merchants can answer questions in real-time and – most importantly – offer real-time exclusive deals. At any given point, merchants can receive in-depth reports with detailed analytics outlining offer redemptions, check-ins and area activity.

A robust backend that aggregates social conversations that are relevant to a user's local search. babberly takes the millions of social conversations occurring on Facebook, Twitter and its own social conversation platform, slices and dices them and provides a relative search result for your local search query.

On the merchant side, businesses are able to engage locals by creating real-time offers that are matched to user's search result. In the next version of our merchant platform we leverage a user's precise location within a store, and allow the retailer to deliver highly relevant and compelling content that engages and influences purchase decisions.