Company Performance Metrics
- Jouk Pleiter: CEO and FounderPast Role: SDL plc, Co-Founder
- Nicolas Pérez: Regional Sales Director - Latin America & CaribbeanPast Role: Backbase, Head of Sales - South America
Backbase built the AI-native Banking OS - the operating system that turns fragmented banking operations into a Unified Frontline. Customers, employees, and AI agents work as one across digital channels, front-office, and operations.
The Banking OS sits above existing core banking systems. It coordinates execution across them - enabling banks to
modernize without replacing legacy infrastructure. One shared view of the customer. One execution layer. One governance model that controls what every agent is authorized to do.
120+ leading banks run on Backbase across Retail, SMB & Commercial, Private Banking, and Wealth Management - including Barclays, BNP Paribas, Citibank, HDFC, KeyBank, Lloyds Banking Group, NatWest, Navy Federal Credit Union, Standard Bank, and Société Générale.
Founded in 2003 in Amsterdam by Jouk Pleiter. More than 2,000 people across 16 offices on five continents. Half the workforce in R&D. Regional headquarters in Atlanta and Singapore alongside the global HQ in Amsterdam.
In June 2022, Backbase raised €120 million from Motive Partners at a €2.5 billion valuation - its first external funding since founding. Privately held.
