- the magic of Father Christmas / the Tooth Fairy, all year long, privately owned. - We're the cheapest children’s subscription in the US or UK, positioned for mass market, but we pack a punch in terms of value: screen-free, multidisciplinary learning, that feels like a game. - First to market with a children’s book and plush toy which breaks the 4th wall - where the hero sends letters to you in real life. A unique solution for reluctant writers - there is currently nothing on the market (or in classrooms) that gamifies picking up a pen, and writing. - Disruptive within children’s publishing - a new way to introduce your child to reading, with an emphasis on imaginative play and SEL. - The vision is big: Foreign language co-editions in Europe, S. America, English Language Learning (ELL) in Asia. - Banjo Robinson has sent 120K letters to children in 41 countries around the world, and is repped by UTA in Los Angeles across Books, Television and Licensing.