Company Performance Metrics
- Glenn May: Founder/Owner/CEOPast Role: T-Mobile, Sr. Digital Ops Transformation Manager
BassResource - The Ultimate Bass Fishing Resource Guide is a grass-roots bass fishing media company offering high-quality fishing-related content, including articles, videos, tackle reviews, giveaways, and the world's most popular bass fishing forums. We cut through the confusion with straightforward, expert-reviewed, person-first knowledge
designed to help you accelerate the learning curve and enjoy the most out of fishing.
Our mission is to enable bass anglers of all skill levels to become better at the sport by providing information about every facet of bass fishing. Whether it's about the latest tackle and techniques, how-to tutorials, industry news, or scientific research about bass biology and their environment, BassResource covers it all.
What started as a humble digital idea in 1996 has grown into a powerhouse brand—trusted by millions of anglers, revered by industry leaders, and recognized as the go-to resource for everything bass fishing.
With a relentless focus on innovation, community, and credibility, BassResource helped usher the fishing industry into the digital era—long before “content” became king. Through expert-driven articles, pro tips, video tutorials, gear reviews, and an engaged forum of anglers from every corner of the globe, our platform connects beginners, weekend warriors, and seasoned pros alike.
