Rusify.com, utilizes company operations in Chicago, Moscow and St. Petersburg to give American manufacturers, brands, and retailers access to the Russian/CIS consumer markets.  BayRu has shipped over 500,000 items from all product categories (most notably auto parts, apparel and electronics) to 6,000 cities in Russia. In 2013, BayRu was named Exporter of the Year by the U.S. Department of Commerce's official export promotion magazine.

BayRu was founded by Anton German and Gene German in January 2007 and is based in Morton Grove, Illinois, the United States.