They then syndicate that content across the Web and through the channel to reach shoppers wherever they are.

This customer-generated content has a tremendously positive influence on purchase decisions. It is also rich with customer intelligence, which they analyze and provide to their clients so they can make real-time, information-based decisions that affect all aspects of their business — marketing, product R&D, and operations.

This strategy of putting customers at the center of your business helps you achieve measurable results across your entire enterprise.