Total Funding
73
12
Total FundingSeed raised
Growth Score
-7 pts
Heat Score
-14 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Recent Milestones
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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827575
BCKSTGR, an authenic way to engage and influence today's digitally connected consumers through virtual currency, rewards, and gamification.
Sanjeev Rathi: President
About the Company
The company was acquired in 2014.
BCKSTGR™ was a technology platform developed for leading brands and media properties to uniquely engage and influence today's mobile and socially connected consumer. BCKSTGR delivered a toolbox of digital solutions that included online loyalty rewards, virtual currency, and gamification, that gathered data
intelligence and behavioral information for use in predictive analytics and real time marketing campaigns.
United MileagePlus retained a significant ownership stake in BCKSTGR and was a partner in its consumer facing (namesake) platform.
