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Because Logo
Because Growth Score
66
CB Rank
25569
Heat Score
68
Website personalization powered by your tech stack data. Brands like Hello Kitty & Tom Brady's TB12 increase CR by 23%+
Acquired by
Intelligems Logo
Intelligems
Founded
obfuscation
PrivateSeed Tampa, Florida, United States11-50 www.trybecause.com/
Business Intelligence
E-Commerce
Information Technology
Marketing
Retail Technology
SaaS
Overview

Because
Total Funding
obfuscation
Growth Score
66
Heat Score
68

Total Funding
obfuscation
obfuscation
Seed raised
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Growth Score66
-2 pts
in past quarter
Heat Score 68
6 pts
in past quarter

Company Performance Metrics

Score
Trend
AI Content may contain mistakes and is not legal, financial or investment advice.Learn more.
Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Learn More >
Recent Milestones
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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See more interactive data and historical milestones on desktop for the best experience

About Because

CB Rank
25569
Website personalization powered by your tech stack data. Brands like Hello Kitty & Tom Brady's TB12 increase CR by 23%+
Acquired by
Intelligems Logo
Intelligems
Founded
obfuscation
PrivateSeed Tampa, Florida, United States11-50 www.trybecause.com/
Business Intelligence
E-Commerce
Information Technology
Marketing
Retail Technology
SaaS

Funding Rounds

Seed
OBF
in
obfuscation
Angel
OBF
in
obfuscation

Key People

Details

Legal Name Because Marketing Inc.
Also Known As Because
Operating Status Active
Company Type For Profit
Founders  Ashland Stansbury
About the Company

$1.3T is spent globally each year to drive traffic to ecommerce websites. Only 3% convert. That’s because most sites don’t know who you are.

Because is a CRO & Personalization platform for Shopify - powered by Klaviyo data

We help connect all the data merchants have in their tech stack across Shopify, Klaviyo, Yotpo, Loyalty Lion, Recharge,

Octane, and more to create a dynamic website experience. Brands like Tom Brady’s TB12, Hello Kitty, Echelon, Duke Cannon, The Adventure Challenge, and more use Because to increase conversion by 23%+

Diversity Spotlight 
Women Founded
Predictions & Insights

Growth Prediction

See this Growth Prediction

Products & Services

Because Personalization Platform
A no-code platform that connects first-party and zero-party data to personalize website content dynamically for ecommerce sites, primarily Shopify stores.
Because Klaviyo Integration
An integration that syncs Klaviyo customer data with Because to enable real-time, personalized on-site content based on email segments, campaigns, and flows.

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Financials

Company Funding

Total Funding Amount 
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Number of Funding Rounds 2
Unlock company funding data, including rounds, dates, amounts, and investors.
Announced Date  
Transaction Name  
Number of Investors  
Money Raised  
Lead Investors  
Funding Type  
obfuscation
Seed Round - Because Logo
Seed Round - Because
5
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Harlem CapitalSeed
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Seed Round - Because Logo
Seed Round - Because
5
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Harlem CapitalSeed
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Seed Round - Because Logo
Seed Round - Because
5
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Harlem CapitalSeed
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Seed Round - Because Logo
Seed Round - Because
5
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Harlem CapitalSeed
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Seed Round - Because Logo
Seed Round - Because
5
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Harlem CapitalSeed

Funding Rounds

Total Funding Amount 
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Number of Funding Rounds 2
Unlock company funding data, including rounds, dates, amounts, and investors.
Announced Date  
Transaction Name  
Number of Investors  
Money Raised  
Lead Investors  
Funding Type  
obfuscation
Seed Round - Because Logo
Seed Round - Because
5
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Harlem CapitalSeed
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Seed Round - Because Logo
Seed Round - Because
5
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Harlem CapitalSeed
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Seed Round - Because Logo
Seed Round - Because
5
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Harlem CapitalSeed
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Seed Round - Because Logo
Seed Round - Because
5
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Harlem CapitalSeed
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Seed Round - Because Logo
Seed Round - Because
5
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Harlem CapitalSeed

Investors

Unlock company funding data, including rounds, dates, amounts, and investors.
Investor Name  
Lead Investor  
Funding Round  
Partners  
North Coast Ventures Logo
North Coast Ventures
—
Seed Round - Because Logo
Seed Round - Because
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North Coast Ventures Logo
North Coast Ventures
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Seed Round - Because Logo
Seed Round - Because
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North Coast Ventures Logo
North Coast Ventures
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Seed Round - Because Logo
Seed Round - Because
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North Coast Ventures Logo
North Coast Ventures
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Seed Round - Because Logo
Seed Round - Because
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North Coast Ventures Logo
North Coast Ventures
—
Seed Round - Because Logo
Seed Round - Because
—

M&A Details

Because was acquired by Intelligems on
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.
Transaction Name 
Because acquired by Intelligems Logo
Because acquired by Intelligems
Acquired by 
Intelligems Logo
Intelligems
Announced Date 
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Market Intelligence
People
View Profiles & Contacts
Headcount 11-50 Employee Profiles 1 Contacts 8

Employee Profiles

News

News and Press

News•Jun 9, 2026
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News•Mar 28, 2025
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Access a complete feed of recent news and press, from product launches to leadership changes.
Technology
View Tech Report

Monthly Web Visits

1,423
87.98%
 in past month

Active Website Tech Count

61Because is actively using 61 technologies for its website, according to BuiltWith. These include Viewport Meta, IPhone / Mobile Compatible, and  SSL by Default.
Sub-Organizations
Frequently Asked Questions

Where is Because's headquarters? Because is located in Tampa, Florida, United States.Who invested in Because? Because has 7 investors including North Coast Ventures and  Harlem Capital.When was the last funding round for Because? Because closed its last funding round on
obfuscation
from a Seed round.Who are Because's competitors? Alternatives and possible competitors to Because may include Optimizely, Mutiny, and  Dynamic Yield.How much funding has Because raised to date? Because has raised
obfuscation
.
Who We Are
What We Do
Helpful Links
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