online-first consumer culture, the majority of B2C interactions pass through the website. If so many of your customers are drawn through your website, why do the lion’s share of these sessions end in churn?

It’s time to take a machine-learning approach to the customer journeys that don’t quite make it. Let’s rethink how we engage customers through the website, and find the best (or next best) solution to align customers with optimal channels—online and the contact centre.

Intelligent Engagement, our flagship technology, analyses and models customer journeys, from the website, in real-time, to determine the optimal channel by which to achieve the most cost-effective sales or service outcome for each customer. It applies first-party journey data to intelligently engage customers with a timely message and call-to-action, tailored to the customer needs and channel availability.

Can I/How can I begin testing with bmetric? Other solutions offered by bmetric include bmetric Call-tracking, Intelligent Feedback, and Online IVR. Get in touch to learn more about what bmetric are doing for brands in the insurance, banking, publishing, telecommunications, and utilities sectors.