extensive sports domain knowledge, leading-edge technology and expert coaching & consultation. BeTheBeast defines and addresses the iterative development process facing every parent with a child playing youth sports.

BeTheBeast's first product is its recruiting solution (www.BTBRecruiting.com), the industry's most comprehensive online and offline college sports recruiting solution. The network combines the best of online recruiting solutions and one-on-one recruiting coaching. It delivers traditional college recruiting best practices and innovative use of digital player assessment and college matchmaking, statistically increasing a high school athlete’s probability of being recruited to play sports in college.

BeTheBeast will also launch (Aug. 30, 2013) its new online review-based matchmaking solution designed to support highly engaged parents in identifying the best resources for their children. The solution will help parents find, evaluate and engage youth athletic clubs, tournaments, camps, schools, personal trainers, media providers and information. The youth sport market is extremely fragmented, representing a labyrinth for highly engaged parents seeking the best opportunities for their children.

BeTheBeast will also continue its aggressive entry into the high school sports market, providing valuable, free digital services to high school athletic directors and coaches under its BTBHighSchools brand. By delivering free services to high school athletic programs, BTBHighSchools is a powerful driver of registrations on BTBRecruiting.com.

Combining multiple inter-related online properties with a focused, network approach to maximizing the opportunities already within the market, and augmenting existing services with digital and online solutions, BeTheBeast will quickly gain traction through multiple pathways that will drive adoption and revenue.