driven by the consumption of refined carbohydrates amounts to over $2Trillion annually – about 3% of the global GDP – nearly equivalent to the global impact of armed violence and war. The direct annual cost of diabetes is estimated at over $827Billion. BetterBrand™ subverts convention, transforming guilt and limitation into freedom and empowerment, while driving significant increases to global productivity and wellbeing.

BetterBrand™’s hero product, ‘The Better Bagel’ transforms the carb heavy bagel, into the net carb equivalent of two slices of banana, while featuring adding 25g+ of plant based protein, no added sugar, and a completely clean label, Non-GMO verified ingredient deck.

BetterBrand™ was founded on a set of simple, yet powerful beliefs: the belief that unnecessary limits are meant to be broken; that everyone deserves to enjoy freedom and joy to the fullest; the belief that a Better world is possible, and that together, we’ll create it.