Company Performance Metrics
Bink is an image recognition mobile game where players scan logos around them using their smartphone camera generating unique data about where brands are seen in the real world. Players collect in-app points and coins that can be exchanged for rewards from popular stores, restaurants, and services. Based on in-game data streams they can create a
live heat map of locations where players are seeing and interacting with brands and advertisements in the physical world. Leveraging data insights from this app, companies can optimize their marketing strategies and costs. Conducting various marketing research they've noticed the lack of data about customer loyalty to a specific brand in a given area. Companies need Bink! because it focuses attention on their logos and gathers data about the places where they are seen in a world overwhelmed with visual information.
