product information and interactivity. With this approach, binkies help increase product understanding, brand attitude and ultimately buying intention.

The platform approach of Binkies enables a SaaS model so that customers do not have to worry about all technicalities. The binki.es platform takes care of serving content to all major devices and platforms, easy integration with any website and social network and it gathers insightful statistics to improve marketing and products. This allows Binkies' customers to focus on creating and selling more great products.