at Bird, together with ensuring the smooth running of this great business.

They wanted to build bikes how they build them for ourselves, not just models designed to fill in a range. They knew to do this they’d need to rethink everything they knew about bikes, and come up with their way of doing things.

To make this vision come true they’re not just making bikes, they’re changing the way everything works. From using just in time manufacturing techniques, local sourced parts as much as possible, assembling everything in the UK, ditching the idea of model years and releasing bikes just when they’re ready. Everything about Bird is different.

At bird they don’t have any catalogue frames. For those of you who don’t know what they mean, a catalogue frame is one which is produced by a manufacturer and then rebadged a dozen times for other brands. Every Bird bike is designed from the ground up by us. In order to keep the price of their bikes keen, they sell direct from their north Hampshire factory.

Their ethos is simple:

Build great bikes that will stand up to the rigors of trail riding, while offering a totally sorted handling bike. They don’t want to build the lightest XC bikes, there’s alot of those about already, they’re building trail bikes and they’re proud of it.

They focus first on the ride, second on the whole package, and never on the ‘marketing ploy’. You won’t find rear mech upgrades on their bikes, or sneaky downgrades in components you probably don’t know or look too closely at until they let you down. Every component on every Bird is one they’d personally be 100% happy riding for the rest of their lives.