micromobility system in-house (on-bike IoT, proprietary backend operating technology stack, on-street operations etc) which allows them to tailor their offering to a city's needs and become their fully-integrated, long-term, micromobility partner, as well as partnering with other technology operators to sell their technology and platform in markets they are not yet in.

Beryl was founded in 2012 by Emily Brooke, with the purpose of building a better world by getting more people in cities on bikes. They have a range of consumer cycling products and were first known for their Laserlight safety innovation; a front bike light with a green laser projecting the symbol of a cyclist ahead of the bike. This was later adopted by all of the 12,000 Santander Cycles in London, after which Beryl went on to provide the London Bike Share Scheme with all on-bike technology and supporting asset tracking software. Beryl are the only micromobility company that is a certified BCorp.