Most assistants today, such as Siri, Alexa, or Gemini, are limited to narrow functions like setting timers or answering questions. They cannot message your friends on WhatsApp, send money on Venmo, or compare ride-share prices to book the best option.

Blue can do all of this and more.

It already works in the real world. Users with mobility impairments are texting, shopping, and navigating their phones completely hands-free. People who are commuting, cooking, or multitasking are using Blue to reclaim meaningful time during their day. Early users have reported saving between 30 to 60 minutes of screen interaction per day.

The market opportunity is enormous. The global voice assistant market is valued at approximately $6.1 billion in 2024 and is projected to reach nearly $79 billion by 2034, with a compound annual growth rate of around 29%. Additionally, the assistive technology market is worth $24 billion today and is expected to expand to nearly $40 billion by 2035. Blue sits at the intersection of both trends—voice-first interaction and inclusive technology, giving it a uniquely broad and rapidly expanding addressable market.

Our team brings rare and highly complementary experience. Omar led Google Assistant’s transition to LLMs and built the core evaluation infrastructure at Scale AI. He also holds one of the earliest patents in LLM-based computer control. Peter brings decades of experience designing and building voice-first dialog systems, holds multiple design and business process patents, and was most recently the design lead at Google DeepMind serving actions on the Gemini Live model. Farhan helped ship Apple’s Vision Pro and holds more than 50 patents in hardware and systems design. He has led end-to-end product development from early prototyping to mass manufacturing.

Together, we have built systems used by hundreds of millions of people and are now building something even more fundamental: giving AI the ability to truly act on your behalf.