attention of a consultant with the execution power and scalability of a full agency.

B Corp Status: They are a certified B Corporation, highlighting a commitment to social and environmental performance alongside business goals.

Key Services

SEO & GEO: In addition to traditional Search Engine Optimisation (SEO), they are pioneers in Generative Engine Optimisation (GEO), helping brands show up in AI-driven search results (like ChatGPT or Google’s Gemini).

Digital PR: They focus on building authority through high-quality backlinks and online PR campaigns.

Content Strategy: They offer "search-first" content packages designed to increase organic entrances and conversions.

Technical SEO & GEO: Expert support for complex needs like website migrations, site audits, and international growth.

Specialised Programs: They have a dedicated "Ignite" service specifically for startups and scale-ups.

Training & Education

Blue Array Academy: They run a significant educational arm offering SEO certifications and courses (like the SEO Manager or Technical SEO certifications) to help in-house teams level up.

Thought Leadership: They publish a popular weekly organic search newsletter (with over 15,000 subscribers) and organise industry events.

Reputation & Results

Scale: They are the UK’s largest specialist organic search agency, with a team of over 25 experts and offices in London and Reading.

Client Base: They work with a wide spectrum of clients and are industry agnostic, from "disruptive" startups to global enterprise brands (including the RAC, Crew Clothing, GoCardless, and the Post Office). However, they don't work with brands in gambling, adult, unregulated pharma or predatory lending.

Values: Their operations are guided by five core values: being specialist-focused, confident (but not arrogant), supportive, collaborative, and operating with integrity.