Company Performance Metrics
Stefan Loble: Founder and CEO- Bedros Bedrosian: Investor
THE BLUFF WORKS STORY
My name is Stefan Loble, and I founded Bluff Works.
When I was young, growing up just outside New York City, I dreamt about adventure in far-off lands. So I left to live in the West as soon as I could. After more than 15 years, I returned to New York City to be near family. And an interesting thing happened when I did:
in the middle of the Fashion Capital of the world, I couldn’t stand my clothes!
Living and working in the city, I had to wear traditional office attire. But after my son was born, I went through a major re-shuffling of my priorities and one of the things nagging at me was how much time and energy I was spending maintaining my work clothes. Never mind all the ironing, even just washing my pants after each wear felt excessive and completely out of whack with what I really cared about and wanted to be doing with my time.
What I needed was clothing that could keep up with my life. I needed pants equally comfortable for biking to work, presenting to a client, and wrestling on the grass in Central Park. And when all that was done, I wanted to throw them in my drawer to be worn again – without ironing or doing laundry.
My first product is my dream pair of pants. I mixed the sense of purpose you find in outdoor gear, with comfort and technical fabrics ready for physical challenge, and refined looks appropriate to the office to create Bluff Works pants. My Bluffs are ready to be the one pair of pants you take to Southeast Asia for six weeks, or the one pair of pants you can wear to work six times without washing. Either way, they are designed to carry you far.
I’m glad you’re here, excited you are interested in Bluff Works and eager to hear how you use my products!
THE BLUFF WORKS COMPANY
Bluff Works is headquartered in NYC where I currently live and where the pants are produced.
The vibe of the company is from Portland, Oregon where I lived for many years and have employed the Sandstrom Partners design firm.
I am passionate about good products, taking care of my customers, building a team of people I want to be around, and having a positive impact on the world. These may be traits we have in common.