Guideshops, e-commerce stores that deliver personalized, one-to-one service to those wanting to experience the brand in person. In 2012, Bonobos expanded its distribution by partnering with Nordstrom, bringing Bonobos apparel into select doors nationwide and to Nordstrom.com. Across channels, Bonobos is focused on delivering a well-targeted brand promise: world-class fit, innovative shopping experience, and an energetic brand spirit. Bonobos was named “One of America’s Hottest Brands” by Advertising Age, “Best Men’s Pants” by New York Magazine, one of Inc. Magazine’s “20 Awesome Facebook Pages” and was awarded Crain’s “Best Places to Work in New York City” in 2011 and 2013.