Company Performance Metrics
- Danis Nova: CEOPast Role: Amplify, CEO & Co-founder
- Beezar Sirini: CRO, Co-founderPast Role: Swapcard, Head of Sales
82% of B2B decision makers actively avoid online interactions: cold emails, online meetings, webinars. They prefer to start communication with in-person interaction at offline events. That’s why offline B2B events is the key leadgen channel for most B2B companies.
But offline B2B events fail to cover the exact TAM sponsors need. They cover just a
tiny fraction of sponsors TAM, don’t know the exact ICPs of the sponsor and attract general audience instead of focusing on people sponsors really need.
So even the most advanced sponsors are limited by event reach.
We help B2B events and sponsors collaborate to acquire exact audiences sponsors need. Sponsors and B2B events build and securely share their ICP segments, run co-marketing campaigns across event-led channels, lock more meetings at events. Events grow by attracting the exact sponsor ICPs and lock them for sponsor meetings.
This way we help the $70 Bln trade show market to uncover additional 20% revenue from digital advertising powered by events’ B2B intent data and brand trust.
