Company Performance Metrics
- M Thomas George: CEO/Co-Founder
- Bosky Cherin: CCO/Co-Founder
both® is building bothX®, a patented media-layer accountability infrastructure for audio. bothX® embeds an inaudible rolling signature into sound so platforms, creators, advertisers, and institutions can verify proof of play, origin, ownership, and time-based attribution from the audio itself. The company is launching first in music and streaming,
where AI-generated content, fake plays, royalty leakage, reuploads, and provenance failures are immediate commercial problems. The same core architecture extends into OTT, programmatic audio, public safety, communications, political media, and device-level identity systems through SDK, player, and verifier integrations. bothX® is designed to make accountability a utility for media and high-trust digital interactions. U.S. Patent No. 12,626,708 has been granted for the underlying bothX® acoustic authentication technology. both WORKS Inc. is a contributing member at C2PA
