branded content via social media platforms. The delivery system of the content provided is generally through an XML feed that is at the client's discretion for implementation; news feeds, blogs, website landing pages and email campaigns are all common uses for the product.

Additionally, Brafton has a social media component to their services through dedicated personnel to manage a client's Twitter and/or Facebook account(s) if they wish.

In practice, Brafton's clients have captured strong ROI in the form of higher conversion rates, better qualified leads via organic traffic and heightened visitor/user engagement.