Company Performance Metrics
- Michael Rocha: Chief Commercial Officer
- David Haigh: CEO
Brand Finance is a brand valuation and strategy consultancy that defines brand as the trademark and associated IP including the word mark and trademark iconography. It calculates brand value using the Royalty Relief methodology which determines the value a company would be willing to pay to license its brand as if it did not own it. This approach
involves estimating the future revenue attributable to a brand and calculating a royalty rate that would be charged for the use of the brand. It advises branded organizations on how to maximize their value through the effective management of their brands and intangible assets.
Brand Finance's services support a variety of business needs, including technical valuations for accounting, tax, and legal purposes; valuations in support of commercial transactions involving different forms of intellectual property; and valuations as part of a wider mandate to deliver value-based marketing strategy and tracking, thereby bridging the gap between marketing and finance. Its clients include international brand owners, tax authorities, Intellectual Property lawyers, marketers, and investment banks. The company’s work is frequently peer-reviewed by the big four audit practices and its reports have also been accepted by various regulatory bodies, including the U.K. Takeover Panel.
Founded in 1996, Brand Finance is headquartered in London and has a network of international offices worldwide.
