Company Performance Metrics
David Wei: Co-Founder, CPO, and DirectorPast Role: Venuemob, Co-Founder & Managing Director- Jai Kora: CTO
We started Brosa because we found it so painful (countless weekends wasted, uninspiring products, no assistance from staff, no updates post-purchase, deliveries not showing up) to buy furniture ourselves from traditional retailers. We asked ourselves, "how do we use technology to make this experience simpler?" Fast forward 7 years,
we've built tech (and the operations) to continuously solve for this.
> QR-codes on every piece of furniture to track who made it, who moved it & when it all happened (to reduce lost inventory and improve quality control). > Live inventory progress tracing and ability for a customer to buy a specific piece of inventory whilst it's still being made on the other side of the world. > Omnichannel tech to enable offline shopping experiences to seamlessly continue online (go into a store, talk to our staff and then go home and buy the items you discussed, on your own device). > When we started our own delivery fleet (yes, we did that also) - we automated the delivery scheduling (human-like conversational text messaging to schedule in a suitable delivery date).
