Health) plan. In the process, we discovered that there was great market demand for an online benefits enrollment/administration system, so we built one. It worked pretty darn well. In fact, version 1.0 of our benefits enrollment system was a finalist out of 15,000 entrants in Microsoft's 1999 e-commerce system competition. Not bad, huh? So the company ran with it, changed its name to "bswift" and landed its first employer clients.