Company Performance Metrics
- Michael Rubas: CEOPast Role: BuyIn, Managing Director, CFO, CHRO and General Secretary
- Khalid Sharaf: Vice President Group Procurement, Orange & Deutsche Telekom, Digital Home DevicesPast Role: BuyIn, Head of Digital Home Devices Procurement Orange
BuyIn combines more than 25 billion euros of annual spend in scope of its shareholders and members in four central business areas: Network Technology, Customer Equipment, Digital Home & Platforms and Information Technology. At BuyIn, their Target Costing @ Procurement team merges procurement and engineering expertise. For us, Target Costing is
vital to identifying cost drivers. Working together with their customers’ technology teams and with their suppliers, they can rightsize product features and deliver sustainable savings.
In 2011, Deutsche Telekom and Orange founded BuyIn to remain relevant in a competitive market with strong smartphone and broadband growth, declining margins, high technical challenges and a very strong and consolidated supplier base. By delivering strategic procurement services to its members, BuyIn increases the competitiveness in their direct spend. This competitiveness leads to sustainable economies of scale and savings based on analytics and benchmarks across millions of price points in 40+ markets.
