that they want to buy, transact on the platform in an efficient manner, and receive actionable insights that can be put to use immediately to increase the performance of the advertising/marketing campaign.

C1X features that allow for other intelligent transaction methods that allow for buyers to purchase the exact audiences that they want to purchase on premium sites and publishers to maximize their monetization through the full-stack yield maximization solution that C1X provides. It also offers features that are tailored specifically towards eCommerce marketplaces and merchants, with a fully-automated native eCommerce ad server suite that allows for marketplace operators to create a new, steady flow of significant advertising revenue, and for merchants to increase their revenue through data-driven promotion of their own products and services.